N.C. Solar Center Billboards Emphasize Health and Money
The N.C. Solar Center, part of N.C. State University in Raleigh, is talking up a two-year billboard campaign to promote alternative fuel vehicles in the state. The Solar Center is working with the N.C. Outdoor Advertising Association for “a minimum” of 130 outdoor advertising displays in the 24 North Carolina counties with air pollution concerns related to national ambient air quality standards.
“This billboard campaign helps reach motorists while they are actually driving to encourage them to take steps toward implementing clean transportation,” N.C. Department of Transportation Secretary Tony Tata says in a Solar Center release. “Public awareness and education are essential to our efforts,” he said.
‘Fuel Conservation and Diversity’
North Carolinians with diabetes, cardio-vascular and lung disease, along with the young and old are especially sensitive to the effects of poor air quality, the Center says.
“Alternative fuels and smart travel options, including bicycle and pedestrian opportunities are transportation technology solutions that reduce emissions and support fuel conservation and diversity,” the organization says.
“They can also help save drivers money.”
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Source: N.C. Solar Center with Fleets & Fuels follow-up