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Volkswagen Vows to Go Electric

October 20, 2015 in Companies, Electric Drive by Rich Piellisch  |  No Comments

‘A Reorientation of the Diesel Strategy,’ New Emphasis on Electric Drive

Volkswagen, coming off of one of the worst scandals in automotive history, has pledged to reduce its reliance on its vaunted – and now effectively discredited – diesel technology and pay greater attention to electric drive vehicles.

Can Volkswagen leap back to respectability?

Can Volkswagen leap back to respectability?

A new “Brand Board of Management,” headed by CEO Herbert Diess, is to reorient the company’s diesel strategy “with the most advanced technologies” and develop a standardized electric architecture for passenger cars and light commercial vehicles.

“The Volkswagen brand is repositioning itself for the future,” Diess said in a release. “We are becoming more efficient, we are giving our product range and our core technologies a new focus, and we are creating room for forward-looking technologies by speeding up the efficiency program.”

Compressed Natural Gas Not Forgotten

VW says it’s giving grater emphasis to “plug-in hybrids with an even greater range, high-volume electric vehicles with a radius of up to 300 kilometers, a 48-volt power supply system (mild hybrid) as well as ever more efficient diesel, petrol and CNG concepts.”

“We are very aware,” said Diess, “that we can only implement these innovations for the future of the Volkswagen brand effectively if we succeed with our efficiency program and in giving our product range a new focus.”

“Together with my Board of Management colleagues and the entire team we are working at top speed on these issues,” he said. “Time and again, the Volkswagen team has proved it stands united and is fully focused on shaping the future, particularly when times are tough. We have now laid the further foundations for that.”

Those were the days ... Volkswagen celebrated 65 years of Beetle sales in the U.S. in January 2014.

Those were the days … Volkswagen celebrated 65 years of Beetle sales in the U.S. in January 2014.

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Source: Volkswagen with Fleets & Fuels follow-up

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