More Reps and Dealers, Co-Marketing with CNG and LNG Suppliers
The American Power Group has kicked off fiscal 2015 with an expanded sales and marketing plan for its dual fuel systems for converting heavy duty diesel engines to run primarily on natural gas.
APG says it will expand its existing in-house and WheelTime Network sales and marketing resources “with new direct sales representatives, additional third party dealers and co-marketing relationships with numerous national and regional CNG and LNG fueling suppliers.”
APG will conduct in-person and online training for “a cumulative group” of more than 90 sales personnel in the coming weeks.
“Heavy duty truck fleets are a ‘show-me’ industry and so the more leads we generate, the more early-adopter orders can be booked leading to expansion into higher follow-on production quantities,” APG CEO Lyle Jensen said in a release.
“We now have fleets that started with a few early-adopter conversions that have grown to 30 to 40 dual fuel trucks in their fleet which represents a 20% to 40% market penetration of those customers that have tried our dual fuel technology.”
APG’s kits allow conversion of as many as six existing vehicles to dual fuel “for roughly the same price as one new heavy duty dedicated Class 8 truck,” Jensen says.
Strong South of the Border
Separately, APG disclosed a vehicular conversion purchase order valued at approximately $660,000 from an in-country dealer in Latin America.
“This follow-on order alone represents 155% of all international vehicular revenue last year,” Jensen said.
“Our international vehicular conversion revenue in fiscal 2014 grew 53% over the prior year and was heavily influenced by early-adopter revenue from customers in Colombia, Dominican Republic, Mexico and Peru.
Trucks, Buses, Cement Mixers
“Dual fuel conversions include heavy-duty trucks, buses and cement mixers with several of the largest construction and energy management companies in Latin America and the world,” Jensen said.
APG has disclosed neither the country, quantity or end-user for the big order, but said that “the units are destined for one customer who had previously ordered 20 conversion systems.
“The follow-on units will be shipped during the first three quarters of calendar 2015.”
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Source: American Power Group with Fleets & Fuels follow-up