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GM Promises a Plug-In Cadillac

October 19, 2012 in Electric Drive, EVs, Hybrids by Rich Piellisch  |  No Comments

$561 Million Has Been Invested, the Automaker Says

General Motors said Tuesday that it will soon begin prepping its Detroit-Hamtramck facility for late-2013 production of the Cadillac ELR extended-range plug-in electric vehicle. The Chevrolet Volt, Opel Ampera, and Holden Volt extended-range EVs are all built at Detroit-Hamtramck. Extended-range electric vehicles are exported to 21 countries, GM says.

GM says it will commence production of the Cadillac ELR extended-range plug-in electric coupe at its Detroit-Hamtramck plant late next year.

The Cadillac ELR will have a T-shaped lithium ion battery built by GM in Brownstown, Mich., and a four-cylinder engine/generator. It will use electricity as its primary power source. “When the battery’s energy is low, the ELR seamlessly switches to a gasoline-powered electric generator to allow hundreds of additional driving miles.”

The addition of the ELR to Detroit-Hamtramck represents a $35 million investment and increases total product investment to $561 million since December 2009, GM says. The ELR, based on the Converj concept vehicle displayed at the North American International Auto Show in 2009, will be the first two-door car built at the plant since the 1999 Cadillac Eldorado.

It’s not your father’s Cadillac.

‘A Class by Itself’

“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” General Motors North America president Mark Reuss said in a keynote address at the SAE Convergence Conference in Detroit.

“People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design,” Reuss said.

1910 Cadillac Model 30

GM notes that Cadillac has been a leading luxury brand since 1902. “In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology,” the automaker says.

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