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Empirical Next Week at EV Roadmap 8

July 21, 2015 in batteries, Conference/Meeting, Electric Drive, event, EVs by Rich Piellisch  |  No Comments

Drive Oregon Event Includes Forward-Looking Take on EVs,
Registration Is Discounted by $50 for Fleets & Fuels Readers

Organizers including Drive Oregon are getting ready for EV Roadmap 8, which takes place July 29-30 at the World Trade Center conference facility in Portland, Ore. Among the conference speakers will be Empirical UX CEO Crystal Rutland, with an innovative take on why electrical vehicles are fundamentally different.


Rutland has helped commercialize new technologies for clients including Jaguar Land Rover, Chrysler, GE, and Toyota. She’ll participate in a panel on connected vehicle technologies.

Consumers, she says, “think of EVs in a fundamentally new way, and auto companies need to catch up.” A key issue is IVI (in-vehicle infotainment), which is too often given short shrift by automakers and by EV advocates who focus on range and charging infrastructure issues. Rutland will discuss how IVI and the overall consumer experience can help drive growth in the EV sector.

Empirical CEO Crystal Rutland

Empirical CEO Crystal Rutland

Drive Oregon cites “dramatic change’ in the EV market. “Sales continue their strong growth with electric vehicle registrations up by 69% last year alone,” the organization says.

“With 24 models available and another 20 expected by 2016, nearly every automaker will soon offer at least one electric model.”

Still Just a Tiny Market Share

But Drive Oregon notes too, “Electric vehicle sales are still less than 1% of new car sales in most of the country.”

“Widespread electric vehicle adoption requires a supportive ‘ecosystem’ of stakeholders, from utilities and local governments to vehicle OEMs, charging providers, interest groups, and drivers,” the group says.

Drive Oregon promises to bring “all of these stakeholders together in a highly interactive format to explore emerging trends, share best practices, and map the road ahead.”

Portland General Electric is presenting sponsor. The EV Roadmap series was first hosted by PGE and Portland State University.

Fleets & Fuels readers can receive a $50 discount on standard registration rates to attend EV Roadmap 8 with promotional code FFNETWORK during registration.
Click here or image for further detail on EV Roadmap 8 July 29-30 in Portland, Ore.

Click here or image for further detail on EV Roadmap 8 July 29-30 in Portland, Ore.

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Source: Drive Oregon with Fleets & Fuels follow-up

Posted in batteries, Conference/Meeting, Electric Drive, event, EVs and tagged , .

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