Luxury Market First, Then the Mass Market, Says Strategy Analytics,
Which Suggests that Wireless Charging Could Be ‘Dominant’ by 2028
Wireless electric vehicle charging, with its promise of game-changing convenience, could be commercial as soon as 2017, with luxury EVs preceding the mass market, says a new study by Strategy Analytics.
“Technology providers believe that wireless charging systems will enter the electric vehicle market as early as 2017, saying that some OEMs have already implemented them in their next product cycle,” states a report summary. SAE, the Society of Automotive Engineers, hopes to have its J2954 standards for wireless EV charging finalized as early as 2017, Strategy Analytics says.
“While the selling point for wireless charging systems is undoubtedly beneficial to the promotion of plug-in hybrid and electric vehicles, they will firstly be offered as costly optional purchase limited to mainly luxury auto brands, when they launch in 2017,” report author Kevin Mak says in the summary release.
Interoperability, Hence Standards, Are Key
“Other challenges include the speed of finalizing standards, since it is critical for wireless charging systems to be interoperable, in instances where the consumer buys a different brand of electric vehicle or when charging on public infrastructures.”
“Once the hurdles of cost and standardization can be cleared after the first five years of deployment, then the long-term prospects could realize a mass market potential, with the possibility they could even displace conductive charging systems by 2028,” Mak said.
Kevin Mak is a senior analyst for AES, the automotive electronics service at Strategy Analytics. The new report is titled 2017: The “Important Year” For Wireless Charging In Electric Vehicles.
The study includes information on nearly a dozen WEVC (wireless electric vehicle charging) players: Bombardier PriMove, Evatran, Fraunhofer, Hella-Vahle, Inverto, IPT Technology, Momentum Dynamics, Mojo Mobility, Qualcomm Halo, Siemens, and WiTricity.
The study is priced at $3,000.
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Source: Strategy Analytics with Fleets & Fuels follow-up