Every New Model from 2019 ‘Will Have an Electric Motor…
‘Historic End of Cars’ Driven by Internal Combustion Only
Volvo made mainstream headlines this week as it announced an aggressive vehicle electrification strategy. The vaunted gameplan includes hybrid and mild hybrid cars.
The automaker said that “every Volvo it launches from 2019 will have an electric motor, marking the historic end of cars that only have an internal combustion engine (ICE) and placing electrification at the core of its future business.”
“This announcement marks the end of the solely combustion engine-powered car,” said Volvo Car Group president and CEO Håkan Samuelsson.
‘A New Chapter in Automotive History’
Volvo said it will introduce a portfolio of electrified cars across its product line, “embracing” 100% battery-electrics, PHEV/plug-in hybrid electric vehicles, and mild hybrids.
It is, the company said, “one of the most significant moves by any car maker to embrace electrification and highlights how over a century after the invention of the internal combustion engine electrification is paving the way for a new chapter in automotive history.”
“This is about the customer,” Samuelsson says in the electrification release.
‘We Want to Respond’
“People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish,” he said.
Volvo pledged to launch five all-battery electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be “high-performance electrified cars” from Polestar, the automaker’s performance car arm.
At the Minimum, Mild Hybrids
“These five cars will be supplemented by a range of petrol and diesel plug-in hybrid and mild hybrid 48-volt options on all models, representing one of the broadest electrified car offerings of any car maker,” Volvo said.
“There will in future be no Volvo cars without an electric motor, as pure ICE cars are gradually phased out and replaced by ICE cars that are enhanced with electrified options.”
“Volvo Cars has stated that it plans to have sold a total of one million electrified cars by 2025, Samuelsson said.
“When we said it we meant it. This is how we are going to do it.”
Contact information is only available to premium subscribers. Click here to purchase a subscription.
Source: Volvo Cars with Fleets & Fuels follow-up