Says Lithium Ion Hybrid Has Had Better Start than Leaf or Volt
Toyota’s strategy of offering modest all-electric capability for its Prius Plug-In – about 11 miles – appears to be paying off, as the firm says it’s sold more than 6,000 cars during its first six months on the market.
“This sales figure represents sales momentum that has propelled the Prius Plug-in to a stronger first full six-months sales pace (6,061 units) than Chevrolet Volt Plug-in (2,745 units) and the all-electric Nissan Leaf (3,875 units),” Toyota said Tuesday.
Toyota says it’s delivering “more affordable pricing than pure electric or range-extender type vehicles.”
“Buyer data shows that some consumers purchase a Prius Plug-in instead of a Chevy Volt or Nissan Leaf because of its fuel economy, how the Plug-in dispels range anxiety of pure electrics, and the value that the Prius Plug-in represents,” Toyota says.
Toyota says that some customers are getting more than the stated 11 miles all-electric range, and are enjoying fuel economy of better than 100 miles per gallon of gasoline on their commutes.
The Prius Plug-In has a 4.4-kilowatt-hour lithium ion battery pack in lieu of the nickel; metal hydride packs used on standard, non-plug Prius models.
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