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Toyota Trumpets Prius Plug-In’s ‘Value’

September 12, 2012 in Electric Drive, Hybrids by Rich Piellisch  |  No Comments

Says Lithium Ion Hybrid Has Had Better Start than Leaf or Volt

Toyota’s strategy of offering modest all-electric capability for its Prius Plug-In – about 11 miles – appears to be paying off, as the firm says it’s sold more than 6,000 cars during its first six months on the market.

The plug’s the thing — but not the only thing, Toyota says.

“This sales figure represents sales momentum that has propelled the Prius Plug-in to a stronger first full six-months sales pace (6,061 units) than Chevrolet Volt Plug-in (2,745 units) and the all-electric Nissan Leaf (3,875 units),” Toyota said Tuesday.

Toyota says it’s delivering “more affordable pricing than pure electric or range-extender type vehicles.”

“Buyer data shows that some consumers purchase a Prius Plug-in instead of a Chevy Volt or Nissan Leaf because of its fuel economy, how the Plug-in dispels range anxiety of pure electrics, and the value that the Prius Plug-in represents,” Toyota says.

Toyota says that some customers are getting more than the stated 11 miles all-electric range, and are enjoying fuel economy of better than 100 miles per gallon of gasoline on their commutes.

The Prius Plug-In has a 4.4-kilowatt-hour lithium ion battery pack in lieu of the nickel; metal hydride packs used on standard, non-plug Prius models.

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Source: Toyota

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