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1,000 Prius Cs for the Geek Squad

April 11, 2016 in Fleet Order, Hybrids by Rich Piellisch  |  No Comments

Best Buy Unit Is to Deploy ‘Armada’ of 1,000 Hybrids

Best Buy is deploying more than 1,000 Toyota Prius C hybrids as the new “Geekmobile” for the retailer’s Geek Squad home service technicians. updated April 15

Prius C, the latest iteration of the Best Buy ‘Geekmobile:’ the electronics retailer is deploying 1,000.

Prius C, the latest iteration of the Best Buy ‘Geekmobile:’ the electronics retailer is deploying 1,000. Click here for a Geekmobile history.


“An armada of agents is about to roll out,” Toyota said today.

“When Geek Squad began more than 20 years ago, it was a small, local business dedicated solely to repairing personal computers,” Best Buy said. “Now, it is a national organization of more than 20,000 agents who visit homes 13,000 times a day to help customers learn about and enjoy their technology.”

‘100.8 Million Furlongs’ Per Year

Geek Squad agents “drive an estimated 12.6 million miles (or roughly 20.3 million kilometers, 100.8 million furlongs or 4.2 million leagues),” said geek-accommodating Toyota “making the hip hatch’s EPA estimated city fuel economy of 53 mpg particularly attractive.”

“Geek Squad selected the Prius C because of its innovative engineering and environmental advantages,” Best Buy says, adding, “The new, greener Geekmobile will cut the Geek Squad fleet’s emissions by 50%.

Ther first Geekmobile was a 1958 Simca Aronde 1300 Elysee -- click image or here for some history.

The first Geekmobile was a 1958 Simca Aronde 1300 Elysee — click image or here for some history.

More than 700 Prius C are to be deployed in the coming weeks with the remaining vehicles phased in by year-end, says Best Buy spokeswoman Paul Baldwin.

“This is a national fleet, so the Geekmobile will be virtually everywhere across the U.S.,” she told F&F.

Jason Pucely is senior transportation manager at Best Buy.


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Source: Toyota and Best Buy with Fleets & Fuels follow-up

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