‘First Truly Commercial Launch of Fuel Cell Vehicles in the United States’
Toyota has been quiet lately concerning its hydrogen fuel cell-powered Mirai sedan, but has quietly placed approximately 150 of the zero-emission vehicles with customers in California, and will bring the car to the U.S. Northeast either late this year or early in 2017.
“We view this as the first truly commercial launch of fuel cell vehicles in the United States,” says Ed LaRocque, national marketing manager for advanced technology vehicles.
“Between now and the end of 2017 it’s our plan to sell or lease about 3,000 vehicles,” he told F&F in Long Beach.
One incentive, he notes, is free fuel: Toyota will cover the cost of the first $15,000 worth of hydrogen fuel for Mirai drivers.
Hydrogen is currently priced at $10 to $15 per kilogram but because of the FCV’s efficiency – Mirai is rated at 67 miles per gallon of gasoline – it costs about the same to operate as a typical sedan.
The hydrogen car carries an MSRP of $57,500, or can be leased for $499 per month.
Toyota is partnered with FirstElement Fuel for hydrogen in California. FirstElement recently began branding fuel from its 15 California stations as “True Zero” hydrogen (F&F, April 26).
Toyota is partnered with Air Liquide for hydrogen in the Northeast.
Air Liquide is planning a network of a dozen hydrogen fueling stations in the U.S. Northeast and has disclosed locations for four: Hartford, Conn., the Bronx, N.Y., and Braintree and Mansfield, Mass. (F&F, April 8).
Contact information is only available to premium subscribers. Click here to purchase a subscription.
Source: Fleets & Fuels at ACT Expo 2016 in Long Beach, Calif.