Incentives for Buyers and Dealers: 300 Mowers in Showrooms
Taking advantage of a recovery following a sharp falloff in equipment buying behind the recession, the Propane Education & Research Council is providing dealer and purchase incentives to boost the use of its clean and economical fuel by professional landscapers.
Via the two-pronged, $1.2 million Mower Incentive Program launched this year, PERC is providing up to $1,000 per mower for as many as 600 purchases.
And, PERC will provide as many as 300 dealers with training and collateral materials, introduce them to their various propane autogas fueling options, “and provide a $2,000 incentive for the demo at time the time of sale in return for their participation and end-use data capture,” says association projects manager Jeremy Wishart.
PERC says it will use performance and usage data provided by participating mower customers “to continue to improve propane mower technology and advance the market for propane-fueled commercial mowers.”
Significant Gasoline Displacement Potential
“Bob-Cat, Exmark, Gravely, Husqvarna, Kubota, and Zipper have all partnered with PERC on this program to provide up to 300 commercial mower dealers nationwide with demo mowers for the year,” Wishart told F&F.
“PERC has worked with several leading manufacturers of commercial mowing equipment, supporting engine development and certification, as well as training for sales personnel and service technicians,” says association president Roy Willis. “PERC believes that commercial mowing has the potential for propane to displace hundreds of millions of gallons of gasoline in the next few years.”
According to Wishart, two of the six mower manufacturers have already placed propane units on showroom floors. “The Mower Incentive Program is a great sales tool for mower dealers and propane marketers nationwide,” he says.
Wishart pegs the pre-recession commercial mower market at about 165,000 units per year. It was “down, way down” in 2009, he says, but has rebounded by about 20,000 units per year in 2010 and 2011 to return to pre-recession levels.
Any new, dedicated-propane mower with a 60- to 72-inch cutting deck is eligible for the PERC program. Participating customers can purchase as many as ten eligible mowers with program incentives through any U.S. mower dealer.
Mark Leitman is business development and marketing director at PERC.
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