‘Tailored to the Exact Needs of Our Sales Team,’ Roush Says
San Francisco- and New York-based Fluxco Interactive is talking up its design of an iPad application for Roush Cleantech designed to help Roush sell its propane autogas fuel systems.
Fluxco describes the product as “a B2B application designed to display product details, demonstrate cost and emissions savings when converting to a propane autogas fuel system, and share these results via email – on the spot.”
“This iPad app was tailored to the exact needs of our sales team, and the impact has been immediate,” Roush marketing director Brian Carney says in a Fluxco release. “Having a customizable cost/benefit analysis tool,” Carney said, “gets us from brand awareness to purchase consideration much more quickly than ever before.”
‘Up-to-Date and Consistent Sales Materials’ for All
Roush is able to update product information and calculator values through a custom remote web interface, Fluxco says, “ensuring that every member of the sales team is equipped with up-to-date and consistent sales materials.”
“Mobile has changed the way consumers interact with retailers; we are now beginning to see this change carry over into B2B interactions,” said Fluxco accounts director Erik Castro
Contact information is only available to premium subscribers. Click here to purchase a subscription.
Source: Fluxco Interactive