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2016 Toyota Prius

Toyota Unveils 10% Better 2016 Prius

September 8, 2015 in Companies, Electric Drive, Hybrids, New Products by Rich Piellisch  |  No Comments

More Like a Sedan, But Quite an Unusual Sedan

The Toyota Prius for 2016 will be 10% more efficient than the current hybrid model, the manufacturer says, stating however that “it’s not just about MPG anymore” as a “striking exterior design ushers in new hybrid era.”

‘It’s not just about MPG anymore:’ the Toyota Prius for 2016 is 2.4 inches longer, 0.6 inches wider and 0.8 inches lower, ‘providing a planted on-road presence while delivering more occupant and cargo room,’ the manufacturer says.

‘It’s not just about MPG anymore:’ the Toyota Prius for 2016 is 2.4 inches longer, 0.6 inches wider and 0.8 inches lower, ‘providing a planted on-road presence while delivering more occupant and cargo room,’ the manufacturer says.



The much anticipated reveal took place in Las Vegas on Tuesday evening. As expected, the new Prius looks a bit more like a conventional sedan than the second-and- third-generation models, but is evocative of Toyota’s hydrogen fuel cell-Powered Mirai as well.

Toyota is touting smaller, lighter hybrid system components, higher energy density in the batteries, and an internal combustion engine with “ground-breaking” thermal efficiency (more than 40%).

Eco Model Soon

“Prius will offer best-in-class fuel economy among vehicles without a plug,” the company says, while “a soon-to-be unveiled Eco model will achieve an even greater improvement, strengthening Toyota’s leadership in hybrid fuel efficiency.”

“Prius set the global benchmark for hybrids, but now is breaking its own boundaries with more engaging style and fun-to-drive dynamics,” Toyota group VP and GM Bill Fay says in the launch announcement.

‘So Much More’

“What was once a rational purchase that for many customers focused on fuel economy, is now so much more,” he said. “This Prius will invite new drivers into the category by delivering an impressive look and feel, built on the foundation of safety and eco-consciousness that define the vehicle’s heritage.”

Toyota said too that the 2016 Prius is the first vehicle to implement its New Global Architecture, or TNGA, described as an integrated development program for powertrain components and vehicle platforms with strategic sharing of components.

‘The Sky's the Limit,’ Toyota says: ‘drivers will feel immediately comfortable and impressed by styling cues that are unique in the industry … longer and sleeker with the overall outline evoking an athletic shape.’

‘The Sky’s the Limit,’ Toyota says: ‘drivers will feel immediately comfortable and impressed by styling cues that are unique in the industry … longer and sleeker with the overall outline evoking an athletic shape.’


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Toyota info, Jana Hartline, 310-468-7977; [email protected]; toyotanews.pressroom.toyota.com

Source: Toyota with Fleets & Fuels follow-up



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